I am a Branding & Digital Communication Officer with over 24 years' experience in visual identity, corporate design, digital promotion, social media strategy and event management. I have experience in creating compelling content and coordinating complex communications projects to ensure brand consistency and impactful visual storytelling. I am passionate about leveraging technology and creativity to enhance organisational visibility and engagement.
Professsional experience
Organisation for Economic Co-operation and Development | OECD
OECD Centre for Tax Policy and Administration, CTP | May 2025 – Present
Working in the Global Forum on Transparency and Exchange of Information for Tax Purposes
Digital communications, branding and corporate visual identity
Ensure strategic and visual consistency of Global Forum events across communication materials, to strengthen visibility and overall impact, taking into account logos, colour palettes and visual standards.
Design and produce engaging digital content for social media, websites and reports—including infographics, videos, graphics, data visualisations and photo curation—in line with COM templates and OECD branding guidelines.
Web management - Adobe Experience Manager (AEM)
Manage and maintain the Global Forum website, ensuring accurate, up-to-date content in line with OECD web governance rules and COM quality standards, in close co-ordination with COM.
Graphic Designer | Pool Team Advertising Agency, Madrid, Spain | October 2000 - July 2002
Managed typesetting and co-ordinated the production of brochures and print materials for major clients.
Layout Designer | Las Noticias de Castilla-La Mancha, Madrid, Spain | January 1999 - July 2000
Co-ordinated and managed the layout and production of the daily regional newspaper edition under tight editorial deadlines.
OECD Centre for Tax Policy and Administration, CTP | May 2025 – Present
Working in the Global Forum on Transparency and Exchange of Information for Tax Purposes
Digital communications, branding and corporate visual identity
Ensure strategic and visual consistency of Global Forum events across communication materials, to strengthen visibility and overall impact, taking into account logos, colour palettes and visual standards.
Design and produce engaging digital content for social media, websites and reports—including infographics, videos, graphics, data visualisations and photo curation—in line with COM templates and OECD branding guidelines.
Web management - Adobe Experience Manager (AEM)
Manage and maintain the Global Forum website, ensuring accurate, up-to-date content in line with OECD web governance rules and COM quality standards, in close co-ordination with COM.
OECD Development Centre, DEV | March 2012 – May 2025
Developed and implemented a strategic brand identity for the Centre, creating corporate visuals and imagery for events/publication materials that reinforced the Centre’s mission.
Led event branding by developing design concepts and producing communication assets for digital promotion (videos, websites, graphics) and print materials (banners, flyers, backdrops), ensuring visual coherence across all platforms.
Created and managed event webpages on the OECD website, and contribute to major web initiatives, including the migration to Adobe Experience Manager (AEM) and the Open by Default programme.
Produced infographics and social media visuals, translating complex and technical content into user-friendly formats.
Designed and oversaw DEV corporate newsletters in English and French, and managed the OECD Development Matters blog on WordPress.
Designed institutional publications and related launch materials, and developed automated InDesign templates to streamline layout and production processes.
Drafted branding guidelines and design standards, and provided advice on visual communication tools, including the correct use of the Centre’s logo and the preparation of invitation e-mails in line with OECD quality standards.
Developed and implemented a strategic brand identity for the Centre, creating corporate visuals and imagery for events/publication materials that reinforced the Centre’s mission.
Led event branding by developing design concepts and producing communication assets for digital promotion (videos, websites, graphics) and print materials (banners, flyers, backdrops), ensuring visual coherence across all platforms.
Created and managed event webpages on the OECD website, and contribute to major web initiatives, including the migration to Adobe Experience Manager (AEM) and the Open by Default programme.
Produced infographics and social media visuals, translating complex and technical content into user-friendly formats.
Designed and oversaw DEV corporate newsletters in English and French, and managed the OECD Development Matters blog on WordPress.
Designed institutional publications and related launch materials, and developed automated InDesign templates to streamline layout and production processes.
Drafted branding guidelines and design standards, and provided advice on visual communication tools, including the correct use of the Centre’s logo and the preparation of invitation e-mails in line with OECD quality standards.
Freelance Art Director, Paris, France | January 2007 - March 2012
Designed visual identities, branding systems and editorial publications for a diverse range of clients across sectors.
Art Director | Aguirre Newman Group, Madrid, Spain | July 2002 - December 2006
Led marketing and design initiatives, and developed branding assets, marketing collateral and visual communication.
Designed visual identities, branding systems and editorial publications for a diverse range of clients across sectors.
Art Director | Aguirre Newman Group, Madrid, Spain | July 2002 - December 2006
Led marketing and design initiatives, and developed branding assets, marketing collateral and visual communication.
Graphic Designer | Pool Team Advertising Agency, Madrid, Spain | October 2000 - July 2002
Managed typesetting and co-ordinated the production of brochures and print materials for major clients.
Layout Designer | Las Noticias de Castilla-La Mancha, Madrid, Spain | January 1999 - July 2000
Co-ordinated and managed the layout and production of the daily regional newspaper edition under tight editorial deadlines.
Skills & Tools
Adobe Creative Suite (Adobe InDesign, Adobe Photoshop, Illustrator, Adobe Express, Première), Figma, Adobe Experience Manager (AEM); MS Office; WordPress, E-Share, Teams, Zoom, Adestra, Power BI, Flourish, Google Analitics. Understanding SEO.
Adobe Creative Suite (Adobe InDesign, Adobe Photoshop, Illustrator, Adobe Express, Première), Figma, Adobe Experience Manager (AEM); MS Office; WordPress, E-Share, Teams, Zoom, Adestra, Power BI, Flourish, Google Analitics. Understanding SEO.
Languages
English (fluent), French (fluent), Spanish (native).
English (fluent), French (fluent), Spanish (native).
Education
Master’s Degree in Communications and Journalism. Complutense University of Madrid (UCM), Spain | 1999.
Postgraduate Programme on Political Sciences. National University of Distance Education (UNED), Spain | 2003.
Master’s Degree in Communications and Journalism. Complutense University of Madrid (UCM), Spain | 1999.
Postgraduate Programme on Political Sciences. National University of Distance Education (UNED), Spain | 2003.