Branding & Digital Communication Officer with over 23 years of expertise in visual identity, corporate design, digital promotion, social media strategy, and event management. Experience in creating compelling content and coordinating complex communications projects, ensuring brand consistency and impactful visual storytelling. Passionate about leveraging technology and creativity to enhance organizational visibility and engagement.
PROFESSIONAL EXPERIENCIE
Branding & Digital Communication Officer
OECD Development Centre | March 2012 - Present
OECD Development Centre | March 2012 - Present
Visual Identity: Design visuals and select imagery using Adobe Suite, Getty, and Shutterstock, ensuring alignment with the Centre's mission and brand guidelines.
Web Management: Create and maintain event webpages, including key messages, agendas, livestream integration, and practical information, in collaboration with different teams. Contribute to the new www.oecd.org by working with COM and other Directorates on Open by Default and web migration for the Development Centre.
Email Campaigns: Design and ensure the quality of e-mail invitations, providing editorial clarity, aesthetic consistency, and compliance with security standards.
Event Branding: Develop visual assets for digital promotion (webinars, webcasts, etc.) and print materials (banners, flyers, backdrops), ensuring cohesion across all platforms.
Infographics & Social Media: Create infographics, charts, and branded content for social media platforms to increase engagement and visibility.
Corporate Newsletters: Lead the design and layout of the bilingual OECD Development Centre newsletter (monthly English, bi-monthly French), managing content and ensuring timely delivery.
Blog Management: Oversee the https://oecd-development-matters.org, managing WordPress publishing, image sourcing, and content strategy.
Publications: layout and design of the Centre’s publications, including covers and project launch materials creating and utilizing InDesign automated templates.
Freelance Art Director
Paris, France | January 2007 - March 2012
Paris, France | January 2007 - March 2012
Designed visual identities, branding materials and print publications for corporate clients, providing creative direction and ensuring design excellence across all touchpoints.
Art Director | Aguirre Newman Group, Madrid
Spain | July 2002 - December 2006
Spain | July 2002 - December 2006
Led marketing and design efforts, developing branding materials, marketing collateral, and visual communication for various clients.
Graphic Designer | Pool Team Advertising Agency, Madrid
Spain | October 2000 - July 2002
Spain | October 2000 - July 2002
Managed typesetting and coordination of brochures and print materials for major clients, ensuring timely delivery and quality standards.
Layout Designer | Las Noticias de Castilla-La Mancha, Madrid
Spain | January 1999 - July 2000
Spain | January 1999 - July 2000
Managed and coordinated the daily edition of the regional newspaper. Created layouts ensuring consistency and clarity in content presentation.
SKILLS & TOOLS
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Experience Manager (AEM); WordPress, E-Share, Teams, Zoom, O.N.E. Author, Adestra; Power BI (currently learning), Flourish, Chart Builder; Office suite.
Languages: English (fluent), French (fluent), Spanish (native).
EDUCATION
Master’s Degree in Communications and Journalism.
Universidad Complutense de Madrid (UCM), Spain | 1999.
Universidad Complutense de Madrid (UCM), Spain | 1999.
Non-University Degree Program in Political Sciences.
Universidad Nacional de Educación a Distancia (UNED), Spain | 2003.
Universidad Nacional de Educación a Distancia (UNED), Spain | 2003.